Persada Johor
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From Johor Bahru Directory
| Persada Johor International Convention Center, Johor Bahru (Uploaded by poonpoiming on 8 March 2012) |
The Persada Johor International Convention Center is a major complex in Johor Bahru for holding national, regional, and international meetings, conventions, and exhibitions. Developed and owned by Johor Corporation, it is situated in the very heart of the city where the former Royal Johor Military Force camp was sited. The Convention Center is strategically positioned to complement Singapore by allowing users and exhibitors, clients and visitors access to both Malaysia and Singapore in one location.
The Puteri Pacific Johor Bahru, conveniently located right across the road, provide international-class accommodation support. Persada Johor, a member of the Johor Corporation Group, is managed by The Puteri Pacific's team.
"Persada" is a word derived from the Malay language, which means a place that has layers or steps for a member of the royalty to sit and conduct official matters. It can also mean a stage where a contest is conducted or a garden for pleasure or to rest.
Architecture
The Convention Centre's design concept was adopted to reflect both historical elements of Johor, as well as modern features. The exterior is embellished with "Khat" Islamic writings, while its unique roof is shaped after the state ruler's official hat, a symbol of creativity, practicality and nobility.
The Convention Centre complex sits on a 2.43 ha (6 acres) site with a built-up area of 1.69 ha (4.2 acres) and 29 function rooms, totalling 8,296 sq. metres (89,292 sq.ft.) There is also provision for a total of 9 retail shops and food & beverage outlets. The remaining land area features a multi-level parking complex accommodating 1,600 car-park spaces and 80 bus bays.
The complex comprises two main levels and two intermediate floors:
- the upper level houses the Convention Hall; and
- the lower level houses the Exhibition Centre.
The complex also accommodates a mini Royal Military Museum, the first of its kind in Malaysia, which will showcase the proud history of the Royal Johor Military Force.
